Anonymous Information. We may collect two types of information through this Site: anonymous information and personally identifiable information (“PII”). We may collect certain anonymous data regarding the usage of the website. This information does not personally identify users, by itself or in combination with other information. We may gather it to improve the performance of the Site. The anonymous data we may collect can include information such as the type of browser you are using, IP address, the pages you view and the length of your visit to the Site.
Personally Identifiable Information. We may also ask you to provide personally identifiable information on the Site, which may include your name, address, telephone number, fax number, company name, e-mail address and relevant details about the product or service that interests you. This information may be gathered when you send us an e-mail or when you complete the specific web page request form. In all such cases you choose whether to provide us with the personally identifiable information, but certain portions of the Site may not be available to you or we may not be able to respond to your inquiry effectively if you do not provide the PII requested.
ONLINE ACTIVITY AND TRACKING
Like many websites, the Site may employ technologies, such as cookies and web beacons (also known as clear GIFs), to automatically receive and store certain information about your use of the Site. We may use this information to permit the Site to function properly, to evaluate how you use the Site, to determine where you are located, and to support website analytics and our marketing efforts.
Use of Web Beacons. Web beacons are tiny graphics embedded on a website that allow the website to transfer or collect information through a graphic image request. We may use web beacons to collect information about your web browsing activities to help us determine if a particular webpage on the Site has been visited, and, if so, how many times. This information permits us or third parties to deliver interest-based advertisements, measure the overall effectiveness of our online advertising and to customize the services offered to the Site’s users. We do not tie the information gathered by web beacons to our customers’ personally identifiable information.
USE AND DISCLOSURE OF INFORMATION
We may also disclose personally identifiable information in order to respond to a subpoena, court order or other such request. We may also provide such personally identifiable information in response to a law enforcement agency’s request or as otherwise required by law.